{
  "_comment": "Email benchmarks cited in report copy. Source cited so the report stays honest.",
  "source": "HubSpot 2025 Marketing Email Benchmarks (all-industry medians)",
  "open_rate_pct": 30,
  "ctr_pct": 2.5,
  "bounce_pct": 1,
  "unsubscribe_pct": 0.25
}